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The common assumption is that “Nintendo” (

For all the company’s logo changes, this is a constant for Nintendo Co., Ltd. The phrase “Nintendo” is said to refer to is. The interpretation of “ten” (. What’s the connection? The History of Nintendo 1.

From Playing- Cards to Game & Watch explains that when Nintendo was originally founded in the late 1. Yamauchi was brainstorming ways to get his company out of a hanafuda sales slump. The company’s pricey cards were not doing well, so Yamauchi came up with the idea of selling lower quality cards under the name of “Tengu.” In 1. Fusajiro Yamauchi had founded the establishment . Tengu was already a symbol for playing cards and illegal gambling.

The reason for this is that the Tengu character has a long nose, and the Japanese word for “nose” (hana) is pronounced the same as the word for “flower” (hana). Best Software For Lic Agents Software here. The playing cards Nintendo was making, hanafuda (. According to The History of Nintendo, those visiting the pleasure quarters of Osaka and Kyoto would rub their nose as a sign that they were looking for gambling games.

For card players, “ten” meant “Tengu,” which meant “gambling.” The connection between hana and Tengu would not have been lost on Yamauchi. However, it’s not possible to discount the importance of “luck” or rather, “good fortune” for Nintendo. The old Kyoto headquarters is covered with the kanji character “fuku” (.

That’s an importance difference. The company was later incorporated as Yamauchi Nintendo Unlimited in 1. Then in 1. 94. 9, it established Marufuku Co., Ltd after World War II once the sale of foreign playing cards, banned during the war, resumed. The headquarters for this building is the “old Nintendo heardquarters” fans visit in Kyoto. Marufuku Co., Ltd. The reason why the kanji “fuku” (. You can also see the company name “Yamauchi Nintendo” (.

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There are reasons for this. Dell Dimension 3000 Bios Os Install Mode on this page. There are five decades between when the “Nintendo” was coined and when this company was dubbed Marufuku, so the use of “good fortune” doesn’t necessarily explain any nuances in the meaning of Nintendo.

In 1. 95. 1, the company’s name was changed to Nintendo Playing Card Co., Ltd and then finally to its current moniker Nintendo Co., Ltd in 1. According to the book, “do” (. It’s not uncommon to see Japanese supermarket chains or bookstores with “do” (.

However, according to other experts, “nin” (. Their opinion was exactly the same. It’s apparently commonly thought that the “nin” (. According to Adelstein, “The yakuza don’t think of themselves as criminals, because they argue that they are ninkyo dantai, aka humanitarian groups.” The concept of chivalry, or ninkyo, is synonymous with the yakuza. Probably not. The book does acknowledge that there are no archives or historical records that can validate or invalidate interpretations of the company’s name.

This article was originally published on September 2. It has been updated and expanded. The History of Nintendo 1.

Florent Gorges in collaboration with Isao Yamazaki. Gorges, who writes for Japanese magazine Nintendo Dream, was involved in the organization of the Nintendo Museum exhibition in Osaka in 2.

He also heads up Pix’n Love Editions, which published a French edition of my book on Japanese game centers, Arcade Mania.